![]() The Quarter Pounder was discontinued in Japan as of April 4, 2017. McDonald's Japan explained that the hirees were used for "product monitoring purposes". ![]() ![]() However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on December 23, 2008. These promotional branches closed on November 27, 2008, coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from November 28. In November 2008, McDonald's Japan (which until then had never offered the Quarter Pounder as a regular item) converted two Tokyo restaurants into "Quarter Pounder"–branded restaurants which only sold Quarter Pounder meals. On October 1, 2018, McDonald's announced that it would remove all artificial preservatives, flavors, and coloring from the Quarter Pounders. Since May 2018, McDonald's is using fresh beef with no preservatives added for their Quarter Pounders at their continental U.S. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun." In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world." The Quarter Pounder became such a success, it was added to the national American menu in 1973. īernardin began experimenting with new menu items for his McDonald's franchises. Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants. The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971. In 2015, McDonald's increased the precooked weight to 4.25 oz (120 g). In 2013, the Quarter Pounder was expanded to represent a whole line of hamburgers that replaced the company's discontinued Angus hamburger (which was discontinued due to the price of Angus beef at the time). The Quarter Pounder is a hamburger sold by international fast food chain McDonald's, so named for containing a patty with a precooked weight of 4 oz, a quarter of a pound (113.4 g). †Percentages are roughly approximated using US recommendations for adults.
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